One of the great things about having your own SEACRET Business is that you don’t have to own and operate your own brick-and-mortar store. But for most in relationship marketing, social media takes the role of the storefront because it’s the outward facing part of the business that others see.
Social media is not only a great way to stay in contact with your team, but it’s also a great tool you can use to expose others to SEACRET’s products and opportunity. But when it comes to exposure, your social media presence becomes who you are and what your business is about. With this in mind, it’s important to develop a strategy that will allow social media to accurately represent you, your business, your values, and your beliefs.
One of the first things we recommend doing is connecting with SEACRET HQ on social media. There, you will find the most up-to-date information on products, success stories, and events.
The best thing about our social media presence, though, is that we’ve built it to be a resource for you! Everything we post can be shared, retweeted, or re-posted, and it’s all professionally designed and researched, and legally compliant. Use that to your advantage!
But don’t stop there! Connect with other Agents, connect with your mentors, connect with those who you are mentoring. Use social media to build an online SEACRET Community where you can collaborate and work together with other Agents.
Going back to the storefront example, if you think about most stores, the windows are filled with displays that are designed to expose you to what the store has to offer. The ultimate goal, of course, is to get you interested enough to come inside, because the sale never, ever happens at the storefront.
Your goal with social media should be the same—expose people to SEACRET’s products and opportunity and build interest so they reach out to you wanting to learn more. Once someone has connected with you directly, then the sale can happen.
What you don’t want to do is be pushy about buying products or joining the business. After all, there’s a reason why you never see storefront windows with nothing but signs that say “Buy here! Purchase our stuff! Join our Business!”
You always want to make sure you cast as wide a net as possible on social media by varying the types of posts you make. Everyone is looking for something different—some are interested in the opportunity, others might be interested in preventing acne—so it’s best if your social media posts offer something for everyone.
SEACRET provides something for everyone, and your social media presence should too!
Check back over the coming weeks for more in-depth articles about using each specific social media outlet to your advantage!